Art Direction for the AI era.

Thirty-two years across two disciplines, one eye. Formal training at two art schools came first, then seven years as an illustrator, represented by agencies in London, New York and Tokyo — commissioned work I built entirely by hand, long before any of it touched a screen. Twenty-five years ago that same eye moved into art direction inside the games industry, and it never left: I've led visual direction on mobile titles played by hundreds of millions, run art departments across more than twenty productions, and shaped the visual language of major licensed entertainment brands along the way — work that has, between it, touched billion-dollar franchises. Recently that same instinct has turned toward generative AI: I build the creative workflows, systems and pipelines that let a small team explore, iterate and ship at a pace that used to need ten times the headcount. Other Matters is where that thinking lives now — three decades of trained hand and trained eye, aimed at the newest tool either has ever been given.

Several of the systems above were built under contract, for specific studios — the tooling, its interface and its real outputs belong to them, not to this site, under the terms of those engagements. So they're described here the same way everything else is: the problem it solved, the mistake that taught the lesson, what it protects now that it's running. Where a screen recording is missing, that's not an oversight. It's the same discretion a studio should expect its own work gets, once it's mine to protect instead of show.